Launch Karamoja Destination Management Plan

We are proud to present the Karamoja Tourism Destination Management Plan (DMP) for Uganda’s emerging tourism destination ‘Karamoja’. The DMP is a roadmap for turning Karamoja into a thriving sustainable tourist destination in Uganda.

Download the Karamoja Tourism Development Plan 2024-2023

Download, Karamoja Destination Management Plan

 

Karamoja Tourism Alliance (formerly named Karamoja Tourism and Hospitality Association): “With this plan we commit to collaborating amongst all stakeholder groups being impacted by the current and future effects of tourism – including the environment as a stakeholder. We want to commit to setting us on the right destination lifecycle pathway with the right pace right from the start: one that is at all times oriented towards sustainable tourism, protecting our natural and cultural heritage while offering livelihood opportunities for as many as possible. We want to commit to creating a great place for travellers to explore and a better place for residents to live in.

 

We are conscious that not everything in tourism can be planned having every stakeholder in agreement and that there are activities which are implemented beyond the scope of this plan, at times even at odds with this plan, but we are hoping for this DMP to set the overall tone and direction of how tourism develops in Karamoja and the owners of this plan to use it to steer the discussions with all key stakeholders.”

How was the DMP developed?

A landmark event took place in Karamoja on 22-24 April 2024, as a total of 32 tourism and hospitality stakeholders from the Karamoja sub-region of Uganda gathered to participate in a workshop on visitor flow analysis.
The process was supported by Uganda Tourism Board (UTB) and Centre for the Promotion of Imports from developing countries (CBI).

Whats the main objective?

The main objective of the DMP is to facilitate collaboration amongst stakeholders, to support prioritisation of activities and funding, and to allow for well targeted fundraising.

The DMP consists of an overall destination profile which describes the destination as seen by the different stakeholder groups in April 2024. This profile forms the baseline for further tourism development. It then provides a vision for where the different stakeholders would like to see Karamoja to go to by the year 2030. It explains the key working areas prioritised to achieve the vision and has a detailed action plan for each working area. It range of Annexures provide additional information, including a list of stakeholders who have participated in the process of developing and validating the DMP.

Table of contents

1. Current Destination Profile
1.1 Description of main attractions and experiences
1.2 Description of main actors and ogvernance set-up
1.3 Current SWOT-analysis
1.4 Current demand and visitor flows
1.5 Current destination perception (external view)
2. Sustainability profile
3. Vision for Future
4. Key Working Areas and Strategic Objectives
5. Action Plan
Annexures
A. Stakeholder map
B. Mapped visitor flows
C. Possible adjusted governance structure for Karamoja Destination
D. List of stakeholders participating in Destination Development Plan workshop

Discover Karamoja, Tourism Promotion Film